Friends, America’s Federal Communications Commission voted on Tuesday to let media companies own both a newspaper and a television or radio station in the nation’s 20 largest media markets. The controversial decision reverses a longstanding ban on such cross-media conglomeration.
Opponents of the change say the old rule helped prevent major media companies from becoming too dominant. Supporters say the new rule simply recognizes a changing media landscape, in which newspapers are struggling to find readers and more folks find the information they need online.
Either way, we say it’s a good time to look back at American media’s roots–to a time when local voices like Ben Franklin’s dominated. After all, before he messed around with lightning or charmed French royalty, old Ben was a newspaperman.
An Ink-Stained Wretch
Back then, printers did it all–interviewing recently arrived ship captains for out-of-town news, writing articles, plagiarizing stories from other newspapers, selling ads, printing the pages, and distributing the final product. In fact, most colonial newspapers sprang from small printshops that employed just the owner and his teenage apprentice.
Ben Franklin started in the printing trade as an apprentice to his older brother, James, who ran a small printshop in Boston. Working there exposed the young Franklin to different kinds of writing and gave him a chance to borrow books on the sly from booksellers’ apprentices.
In those days, printers had to be smart and strong. Composing the pages was a mental feat–type was set letter by letter, using little blocks of metal, and for the page to appear correctly when printed, every line had to be composed in reverse. (Many printers were as adept at reading backward as forward.) After the pages were made, the printer personally pulled the lever on the heavy wooden press to stamp the image–one page at a time. No wonder few colonial newspapers had a press run of more than 300.
The Life and Times of Silence Dogood
James Franklin wanted his publication, the New-England Courant, to be more than the usual collection of 6-month-old news that appeared in other colonial newspapers. So he solicited articles. In 1722, 14 letters appeared in the New-England Courant signed by “Silence Dogood.” The middle-aged widow had a lot to say about the clergy, fashion, and political matters, and people loved it–even if they didn’t know who the Widow Dogood really was.
Using a pen name was common at the time, so everyone knew “Dogood” wasn’t her real name. But no one knew that 16-year-old Ben had actually written the letters, sliding them under the printshop’s door at night.
A year after the Silence Dogood letters were published, Ben ran away from his brother’s employ. (Things got rough for James after he was thrown in jail for suggesting the local authorities were in cahoots with pirates.) Still in his teens, Ben apprenticed with a Philadelphia printer before sailing for London and working there for two years. By 1729, he was back in Philadelphia and publishing his own newspaper, the Pennsylvania Gazette.
All the News Ben Could Print
The Gazette was like most newspapers of its day–no headlines, few illustrations, and it ran only four pages. What set it apart was Franklin’s lively version of local news. He filled the columns with anecdotes like this one: “And sometime last Week, we are informed, that one Piles a Fidler, with his Wife, were overset in a Canoo near Newtown Creek. The good Man, ’tis said, prudently secur’d his Fiddle, and let his Wife go to the Bottom.” The Pennsylvania Gazette became one of the most successful newspapers of its time.
Colonial newspapers had no separate editorial pages, but they were packed with opinions. Just as he had done in his Silence Dogood days, Franklin often wrote an article in the voice of a fictional citizen. In 1735, he printed a letter purportedly written by an elderly gentleman, who encouraged his fellow Philadelphians to establish a volunteer fire department. The imaginary old man described leaping out the window of a burning house. By the end of the year, the Union Fire Company of Philadelphia had formed.
“Poor Richard” Makes Ben Wealthy
Franklin’s most successful editorial alter ego was “Poor Richard” Saunders, the pen name Franklin used for the 25 years he published Poor Richard’s Almanack. In the colonies, practically every printer published an annual almanac. These thick pamphlets, showing the phases of the moon and predicting the weather, were moneymakers because most literate households purchased one every year.
In 1732, Franklin threw together a 24-page publication with a first-person preface signed by Richard Saunders. The “author,” a destitute stargazer whose shrewish wife threatened to burn all his books and astronomy instruments if he didn’t “make some profitable use of them,” admitted the reason he wrote the almanac was to make a little money and get her off his back.
From 1732 to 1757, Poor Richard’s grew in popularity as readers found more than the usual astronomical charts and tidal tables. Tucked into this almanac were proverbs such as “Early to Bed, and early to rise, makes a Man healthy, wealthy and wise.” Franklin said he saw the almanac as a way to educate folks who might not buy any other books and so “filled all the little spaces that occurred between the Remarkable Days in the Calendar, with Proverbial Sentences, chiefly such as inculcated Industry and Frugality.”
Some years Franklin sold 10,000 copies. Combined with good investments and lucrative printing contracts, the profits from the almanac allowed him to retire from printing at the ripe old age of 42. Of course, Franklin’s “retirement” was more active than many a person’s working life. And though he was hailed as a scientist, diplomat, patriot, and philosopher, at the end of his days, Franklin was still proud of his printshop roots. When he wrote his will at the age of 82, he began: “I, Benjamin Franklin, printer, . . . “